About The Boro* Print Edition
The Boro* print edition is a community newspaper, launching in early 2020. (We are targeting March, but don’t be surprised if we are ready sooner.)
It is a monthly publication, distributed by mail to every residential and business address, including post office boxes, in the Borough of Mount Pocono. The Boro* will be printed on high-quality newsprint, featuring 8 to 12 pages of crisp black and white. (Yes, we know that is a little retro. But it allows us to give you more exposure for less investment, and it will give your advertisements a unique look. We promise, you’ll love it.)
According to the latest information from the United States Census Bureau and the U.S. Postal Service, each edition is seen by 5,362 people.
Our readers have NO other dedicated, comprehensive source of news, information, and entertainment specifically of interest to Mount Pocono’s residents, businesses, and visitors.
Unlike regional publications covering huge swaths of municipalities, The Boro* covers only Mount Pocono. For that reason, each issue will be looked forward to with anticipation.
In addition to news relating to Borough government, schools, police, and businesses, The Boro* will provide detailed information about events taking place in the weeks following publication. We plan each issue of The Boro* so readers will keep it on the coffee table, or in their reception area, referring to it several times over the course of the month. Your advertisement will have multiple views from multiple readers.
The Boro* will not have irrelevant “filler” – articles will be original to The Boro* and be of active interest to the greater Mount Pocono community.
Receptive readers are more receptive to your advertisements, too!
Rate Information Below
The Boro* Reader Demographics
Press Run 3,000
Home Delivery 1,986
Avg Age 37
Women 48% 2020 Production Schedule
Married 46% Display Ad Sizes & Configuration
College Educated 51%
If the wealthier, better educated, more diverse, younger population of Mount Pocono Borough are within your business’s target market, The Boro* hits the bull’s eye!
Rates & Dimensions
Column Inch Rates
1 issue $10
3 issues $9.25
6 issues $8.50
12 issues $7.95
1 column 1.9"
2 columns 4"
3 columns 6.15"
4 columns 8.15"
5 columns 10.25"
Page Length 15.75"
Display Ads Frequency Rates
Size 1 issue 3 issues 6 issues 12 issues
Full Page $525 $475 $435 $395
Half Page $300 $265 $250 $225
Quarter $165 $150 $140 $125
Premium Spaces (no promotions or discounts apply)
Front Page Back Page
5x1 above the flag $125 Full $600
5x1 bottom $115 Half $350
For more information or to advertise, contact
Tom Ford at 570-762-2163, or
Inaugural Advertiser Special
25% off the first three months with a frequency contract of at least three months beginning with the first issue.
(Does not apply to Premium Spaces)